Bandar Lampung – The Graduate School at Universitas Bandar Lampung (UBL) held the 2nd International Conference on Business and Marketing Strategy (ICBMS) 2023, with the theme “Strengthening Competitive Strategy in the Digital Era of Business and Marketing”, which was successfully held on Thursday, October 19, 2023, at the auditorium of the Graduate School at Universitas Bandar Lampung.
UBL lecturers, master’s students, doctoral students, and undergraduate students all attended the conference.
Students in undergraduate, master’s, and doctoral programs all attended the hybrid event. The opening speech included remarks by the Director of Graduate School at Universitas Bandar Lampung, Dr. Andala Rama Putra Barusman.
The event started with a presentation by Dr. Khairuddin, the first keynote speaker from the Faculty of Economics and Business at Universitas Bandar Lampung, who presented the material with the title Strengthening Good Governance: A Strategy Towards Golden Indonesia 2045.
The Effect of Tunneling Incentives on Transfer Pricing, Going Concern Audit Opinions from an Agency Theory Perspective, Disclosure of Occupational Safety and Health in Indonesia, and other topics were all covered in the following presentation by students. After the presentation was finished, seminar participants held a question-and-answer session regarding the material they presented.
The second keynote speaker in this International Conference was Iza Gigauri, Ph.D., MBA, from St. Andrews Georgian University, Tbilisi, Georgia; the third keynote speaker was Prof. Maria Luisa Medrano, Universidad Ray Juan Carlos Madrid, Spain; and the last keynote speaker was John Umit Palabiyik, Ph.D., MBA, from Framingham State University, MA, USA.
